Our mission: “To improve and make a difference to the lives we touch through the delivery of high quality care and a deep sense of compassion.”

Our values:

  • Care and compassion
  • Respect and appreciation
  • Teamwork and enjoyment
  • Focus and best practice
  • Honesty and integrity
  • Recognition and reward
  • Creativity and innovation
  • Development and investment

Living the values

‘Care and compassion’ are values we bring to life not just for individuals in our care, but also through the way we look after our teams and recruit employees. We make sure everyone across the business knows what this means. This could simply be asking ourselves “are we approaching this situation with care and compassion?” whether we are in the boardroom or looking after a resident.

Our policy is simple – we do what we say we will. This applies to everyone in the business – from senior management through to the frontline. We respect and appreciate our teams – they are the vital link between the business and our residents. We recognise the important work they do for us and make every effort to reward our employees whenever they do an exceptional job. We believe a happy workforce leads to a happy environment in our care homes.

We do not make compromises when it comes to the quality of our homes or the care of our residents. We continuously develop and invest in our residential care homes to ensure they reach the highest possible standards. This includes our commitment to invest in our people.

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